Explore: Development Trends of Bathroom Industry in 2011

There are three major trends in the sanitary ware industry in 2011!

80 after the consumer group brand awareness ahead of the consumer group after 80, for the bathroom decoration and intentions will greatly exceed the previous generations, brand awareness than the older generation is more intense. They not only pay attention to bathroom style and self-adaptation, but also require the consistency of the toilet product brand. The author has a friend. The family uses a full set of sanitary products. After he arrived at the store, he was attracted by the high fashion classics for the first time. Then he placed an order without hesitation.

According to market research, the proportion of consumers in this sector is still rising. Since the 80s are obviously an impetuous group, they focus on enjoying life, emphasizing the enjoyment of the bathroom. They would rather spend a lot of time on the Internet to investigate and analyze in advance, as well as friends. The introduction between them, but he did not want to spend a lot of time and energy to choose sanitary products on the spot.

China's ten largest bathroom cabinet brands have become industry benchmarks, but no absolute leader. China's ten largest bathroom cabinet brands are authoritative in the industry. However, they are still on the market and there are no real leading brands, but they are worth noting. Yes, the rising tide of sanitary wares in local brands is high and it is very likely that they will become dark horses in 2011.

The reason is as follows:

1. Most domestic bathroom cabinet manufacturers have backward production equipment, simple processes, non-standard quality management, and weak design forces. Most bath cabinet factories still remain in the hands of workshops, with an annual production capacity of around 10,000, productivity and effective. low efficiency. According to the investigation, Shanggao Sanitary has an annual production capacity of 1 million sets of bathroom cabinets. At present, it also owns Sanshui Baitian Industrial Base in Foshan City, Nanhai Hardware Manufacturing Base in Foshan City, Qingyuan Ceramics Manufacturing Base, Huanghua Furniture Production Base and Shanghai. Baitian smart bathroom research and development of the five entities base.

2, bathroom products in the toilet, shower has been very homogeneous, the only thing that allows consumers to have the individual needs of bathroom products is the bathroom cabinet, it can to a certain extent to meet the special needs of consumers, and still high bathroom is the main Bathroom cabinet products have been developed to thirteen generations of products, divided into classical romantic, modern classics, and sunshine fashion. Twelve major series of more than 80 products, have a high cost performance, covering different types of application needs Consumer groups.

3. According to the author's analysis, if a company wants to become a leading brand on bathroom cabinets, in addition to a thorough understanding of consumers' habits, it is necessary to work hard on style design, material selection, and hardware components, and at the same time, strengthen quality management and After-sale service. Shanggao Sanitary Co., Ltd. is leading the bathroom trend with the fashion classic bathroom cabinet design style. The market survey results show that since 2007, Shanggao's various types of products have occupied the top market share in the same industry in China. This is the market's high degree of recognition.

With the development of modern logistics networks and the development trend of the overall sanitary ware, Shang Gao Sanitary, one of the top ten bathroom cabinet brands in China, is likely to become the leading brand in the sanitary ware industry.

The proportion of new marketing methods such as online marketing will further enhance the "80s" like online shopping, microblogging, etc. The preferred purchase methods are also making a huge impact on traditional sales methods.

Some brands have begun to deepen their reach into the Internet, relying on search engine optimization, bid rankings, etc. to put consumers into their arms at the beginning. In addition, through its own network construction and quality services, it seized some of the high-end consumer markets. Under such a competitive trend, some of the sanitary companies that perform poorly are likely to close down or be acquired. High bathroom 315 activities will be integrated into the promotion of online promotions go hand in hand, as long as the users to participate in the still ** network "gold topic" event site click on the "gold icon", will generate a link to a friend in exchange for points, can be free, free shopping grab 3 ~ 10g pure gold, caused the network to stir up. As of March 20, Shanggao Sanitary Co., Ltd. had collected 13 3g gold coins on March 13 and March 20 respectively, selected one 10g gold coin, and promised to deliver it to lucky netizens.