Security companies how to HOLD the entire market

With the rapid advancement of today's network technologies, it has provided great convenience for the acquisition of knowledge and information. It can be predicted that in the next half century, human invention and creativity will be greatly improved. The application of security technologies such as display screens, surveillance networking, and video conferencing systems plays an important role in the acquisition of knowledge, information, and important terminals for people to communicate with each other. Faced with this rapid development of the security market, security companies how do you HOLD live in the market?

Current Security Market Analysis From the point of view of security technology, digitalization, networking, high-definition, intelligent, and integrated, these five trends will greatly promote the development of the security industry. Security has shown the momentum of technological diversification and IT development. The supply chain can meet the new needs of the continuous development of the surveillance market. Our security needs and monitoring needs must be clearly seen. We must look at it easily and we must look at it anytime anywhere. Now that network surveillance has been able to see images anytime, anywhere, megapixel monitoring has become clear, and it has made it easier to operate. Therefore, security technology is the most colorful and connotative richness of modern technology. It is a blooming flower.

At present, the value of security software has received more and more attention and recognition from enterprises. Many IT companies at home and abroad are planning and designing the security video surveillance system, and put forward the perspective of the overall architecture of network monitoring. The four major angles of storage video codec and management software are integrated. In order to realize the current status, the equipment, protocols, and interfaces of various manufacturers are not compatible with each other. Now a middleware is proposed to meet the urgent needs of the current development. Middleware has become an integrated weapon.

First, high-definition is the development focus of attention in the field of video surveillance. The impact brought by high-definition is very profound and shocking. In general, HD means that the physical resolution is above 720P, and above 720 is as HD. There are two international standards for standard definition, one is 720P or 1080i or more, and there is interlaced scanning. There is no standard in our country. We use 720P and 1080i. To achieve true high-definition surveillance, from source to transmission, to compression, to video, all aspects of one-stop, only one-stop high-definition can be true high-definition. Therefore, the high-definition cameras used for monitoring in the market are basically the CMOS sensor network concept.

Second, the network will be the trend of the future development of video surveillance applications Why does the market need to interconnect information? In our modern society, just like the global village, there are videos that can be transmitted immediately. Therefore, the needs of the market determine the need for interconnection and interoperability and the need for networking. People have been worried about the network in the past in terms of bandwidth, stability, and security. However, from today's environment, it has been able to provide relatively smooth bandwidth, smaller delays, and in addition to user's encryption, security. Basic can also be guaranteed.

Third, digital image storage is being stored as a carrier in the competition of battles. Its importance is very strong. Whether it is storing images and it has sublimated to a solution, the importance of this storage is increasingly important. For small and medium-sized systems, such as hard disk recorders, network video recorders, hybrid DVRs, and hybrids, for large network systems, one is DAS, one is NAS, and the other is AAS. The large-capacity storage requirement is also one of the most important components in the future. The patriotism of system integration becomes an indicator. The security system is first integrated internally, including video surveillance and alarms. Especially for tens of thousands of cameras such as Safe City and Digital City Management, effective storage is very important. Therefore, it is necessary to establish a multi-level network platform. An effective management platform is an integrated platform that transforms from a video management platform to a security system. The platform requirements are best of all.

How should security companies HOLD live in the entire market?

I. Forward-looking planning and implementation of product technology Objectively speaking, product planning and implementation of forward-looking technology, it is not only a hard work, but also must be combined with the market application of turning points. The development of the security surveillance application market has been or is undergoing transition from VCRs to DVRs, from analog cameras to IP network cameras, from DVRs to NVRs, from small systems to large systems, from general purpose systems to industrial application solutions. . The company only has to lose no time to launch the corresponding superior product technology. This is the ability to effectively match the internal planning implementation with the external demand rhythm. After all, enterprises are afraid that the product technology is ahead of the market but the market demand has not yet exploded, or the market demand has been broken but the company's products have not yet been formed, and the New Product technology's launch rhythm can correspond to the market explosion node. This is a market-oriented technology research and development. Competitive performance.

2. Establish an effective partner group Combine the market explosion nodes at each stage of industry, introduce leading new product technologies, and companies must establish effective partner groups to jointly promote the market. However, at the stage of each industry development, the forms of product technology are different, and the groups participating in the collaboration are also different, that is, the industrial ecosystem is also different. Therefore, it is critical to build dynamic industrial ecosystems based on the application pattern of the industry at that time. Along the historical development process of China's security industry in the past decade, it can be found that many security companies have built their own ecosystems at each stage with leading product technology of the period, and partners at each stage have shared that stage. The operating profits form a win-win situation of value sharing. However, the industry is constantly changing and developing, and the ecosystem is also undergoing changes and development. Therefore, the group of partners will also change according to the development of the industry.

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