With the continued sigh of continued weakness in the solar thermal utilization industry, more than half of 2011 has passed. How about the sales of solar thermal products in the end? What are the characteristics of the local market? Recently, the author chose the Henan province, where the solar market is the most competitive and the largest, to conduct an investigation.
Feng Shengdong, general manager of Saint-Plaza Solar Energy, introduced that the country's home appliances to the countryside this Huimin policy, so that people really enjoy the best price to buy the best solar water heater products. Sacred Solar's subsidy for home appliances to the countryside 13%, and introduced a direct supplement to 7% of this policy, so that it will benefit ordinary people. In the first half of this year, in the highly competitive solar energy market, they sold nearly 15,000 solar units and sold more than 20 million yuan. At the same time, the project market development is also a success story. It has successfully won the tender and implementation of 15 tons of hot water projects in the China Railway Tunnel, 16 tons of hot water projects in Shangjie Experimental Primary School in Zhengzhou City, and 800 hot water projects in Hexi Jinxiu Jiangnan.
Zhu Jinxiang, general manager of Haining Europe Electric Co., Ltd. introduced that although their company is registered in Haining, the sales area has always been dominated by Henan. He believes that the first half of 2011 in Henan solar market competition is relatively fierce, the market began to reduce the number of counterfeit solar products, which is the result of the market survival of the fittest. In the first half of the year, European solar energy made rapid progress in the Henan market. Sales volume increased by about 20% over the same period of last year. One of the main reasons is that the European side of the solar energy is a registered trademark, regular brand; Second, the product quality is better, the European side of the solar energy to ensure 6 cm insulation layer, 1.5 bracket, which is still more prominent in the general brand.
In the face of this year's market situation, some local companies are actively developing new products to respond. Henan Xuji Solar Power Co., Ltd. has newly developed a solar energy product that can accommodate more than 20 people bathing and can bathe hundreds of people each day. The product is a combination of solar energy and waste heat recovery systems, air energy and heating systems. It can be used for bathing all day regardless of whether it is sunny or cloudy or whether it is winter or summer. After the introduction of similar products, market sales are generally optimistic.
Through investigation, it was found that Henan solar energy market has such characteristics in the first half of the year. First, sales of big brands can basically be achieved, and the momentum is good. Second, sales of small and medium-sized brands are poor, and some have already begun to switch; third, local companies do regional markets. Due to the importance of product quality, the company has also achieved good results in the first half of the year. Fourth, there are many solar dealers changing careers.
Zhengzhou: Brand product sales are optimistic about Zhengzhou solar market The most famous is the Shilihe solar energy market, where most of the solar energy distributors, general distributors, factory offices and OEM companies are gathered. Through understanding, we found that the business in the first half of this year was not very good. Most dealers reported that business was not well done in the first half of the year, and everyone was barely maintaining it. Only a few brands sold well. A local industry analyst analyzed that the main reason is that the market is basically second and third tier brands, and some are still brand-name products. Over the past few years, as the industry is in the process of development, these brand names have sold well. In some years, they sold 4,000 units and made a lot of money. However, in the last year or two, because of the increased consumer awareness of solar energy, the sales of these non-brand products have become worse and worse. At the same time, sales of big brands, regional brands that value quality and after-sales services are starting to get better.
Zheng Bing solar distributor Tian Bing said that sales remained stable in the first half of the year and new customers also increased, mainly because sales channels sank. The sales situation in the first half of this year was not carefully estimated and it is estimated that it will have sold more than 20% over the same period of last year. In fact, there is basically no difference in solar energy products. The key is the operation of people. He is confident to say that since 2006, his customers have not lost, which is the capital. He and his clients are friends and family. They are buying and selling relationships but they need to be friends. Do not sell like ducks, but instead ask them to actively think of ways to sell. To be an empathetic thinker, once to call you a township dealer into 30 solar energy, you will enter it? If you do not go out in the short term, what will be the result?
Four Seasons giant solar Henan office, a sales staff, the first half of their business do not look very good, mainly because they are agents of other people's products, the price has no advantage, while the market is too fierce competition.
She explained that if it is produced by oneself, the business can still, because the price has advantages.
Another dealer disclosed that the situation of polarization in the Zhengzhou solar market is expected to become more serious in the future. In the past, there were large quantities of brand-name products and second and third-tier products that were sold out, but the quality was generally inadequate, and the after-sales problems began slowly. After so many post-sales, the drag will drag on these dealers. If they are responsible for the end, then the manpower and financial resources that the distributors need to invest may absorb that profit. If you do not care about these problems, most dealers will choose to disappear this way. For high-level after-sales costs, manufacturers do not give credit, dealers are not willing to embarrassment, the current market competition is fierce, can only be so. In contrast, those branded products, through a wide range of advertisements and promotions, eventually dominate the market after gradually occupying the market.
Zheng Zhen Solar, general manager of Jiang Zhenhai introduced that in the first half of this year, Zheng Da Solar's sales increased by about 30% compared with the same period last year, and sold 35,000 units, but profits have declined. General Jiang introduced that Henan, as China's largest solar water heater market, has seen fierce competition. It has been very difficult for Zheng to grow in such a fierce market this year. At present, the solar thermal utilization industry has already reached the era where the leftovers are king. This can be seen from the number of dealers, about half of Henan's dealers have changed or closed this year. Although this is the normal law of market development, it also shows that the shuffle has reached a certain level. There are several reasons why Zhengda Solar has achieved growth.
First, the accumulation of pre-word-of-mouth, Zhengda Solar has always been focusing on quality and service and has been recognized by local customers;
Second, Zhengda Solar has always insisted on high-quality parity for a long time, and prices and services are closer to the people.
The third is to insist on the use of high-quality industrial accessories, and cooperation with the industry's first-line supporting business partners to ensure product quality.
Jiang also said that in addition, it is necessary to strengthen customer training. Zhengda's products have many selling points, and high-quality, low-cost and good services are the next steps for development. This year, many solar energy distributors attributed poor sales to high prices and bad sales. The actual situation was that they encountered many problems after selling low-priced products. The brand is not well-known, the price is too low and the quality cannot be guaranteed, the product has no selling point, and the manufacturers will not solve the problem after the problem occurs.
Jiang always said that these problems ultimately caused them to lose the trust of their customers and eventually lost the market. Zhengda Solar did not solve the problem of quality of a customer in the past few years, and always insisted that quality service is the basis. Jiang always thinks that there is a certain degree of difficulty in this task, and the key must be willing to pay. It can insist that it will eventually win the big market. Henan Grand Four Seasons Mu Song, Sun Rain, San Le sales this year are also good. At the end of October this year, after the completion of the Zhengdaxin Plant, it plans to increase production, hit the market with high quality and low price, and occupy a larger market share. Jiang believes that the market prospects of solar water heaters are unquestionable. The market is huge. This is no doubt. The key is who can take up more. The development of the solar thermal utilization industry was a bit overheated in the past few years. Now it is time to cool down. If it is still impossible to maintain the pace of development in previous years, it is not normal. This year, the sales of big brands and regional brands in Henan are relatively good, but not all of them are. Every brand has a good sales place and there are also poor sales.
Shangqiu: limited market space Li Weidong, Sangxia Solar Store, Tienan Road, Dongcheng District, Shangqiu City, Shangqiu City, introduced that there are about 20 dealers in Dongcheng District, Yongcheng City. The overall feeling is that the business of these brand agents is still acceptable, with an average of one. Monthly sales of 50 to 60 units, mainly by retail and wholesale, there are some distributors below, this number is basically the same as last year. The project also did, but the engineering market did not do well. The main reason was that the real estate development was not very good here, and there were not many new hotels or hotels. He learned that there aren't many local dealers who change jobs and close down, and everyone is doing it.
Hu Jinzhong, Huangming Solar Energy Store, Shuikou Road, Qixian County, Shangqiu City, introduced that only a few major brands such as Huang Ming, Linuo Reite, Four Seasons Mu Ge, Sun Rain, and San Le are active this year.
The business in the first half of the year is also OK. More than 100 units are sold in one month.
Yang Jing, manager of Jingpu Solar Energy Store, Shangyang County, Shangqiu City, said that the business is not very good. There are too many people who make solar energy, and the market is too chaotic. There are more than a dozen brands of light home appliances.
Ma Shun Manager of Dong Tianpu Solar Shop in the south section of Jianshe Road, Xiaring County, Shangqiu City, said that this year's business is not good. There are forty to fifty solar energy companies in one county. Nothing else will do. Another reason is that the market here is a bit saturated, and the other is that the local community also engages in new rural construction. Individuals are not allowed to build new houses. They are all covered in a unified way, but they do not have a timetable. In the first half of the year, there were more than a dozen small and medium-sized brand dealers in the local area who switched from solar power. He concurrently runs plumbing sanitary products and business can be maintained.
Shanghai Road, Shengli County, Shangqiu County, 100 meters west of Haikou Bureau, Yang Haitao, manager of Haier solar energy dealer, said that his business is generally not good or bad, and he sold more than 10 units a month. There are thirty to forty solar energy companies in the local area, which are basically popular now. Here, the Four Seasons Mu Song and the Sun Rain sell the best, the Four Seasons Mu Song was done early, and the brand also went out. Others are also common. There are fewer unlicensed counters in the county. There are basically no, no-name brands are sold in townships, and there are not many local dealers.
Luohe: Since the market entered mature stage, due to the large population, the solar energy market is very prosperous. Most high-end brand products in China are sold here. Especially in previous years, almost all dealers engaging in solar energy have earned money, but nearly one In the second year, some dealers switched to quits, leaving behind a few big brands and well-established distributors.
According to a clerk at the Beideleite Solar Store on the Taihang Mountain Road in Luohe River, the business was average in the first half of this year. They mainly depended on retail sales. During peak season, they can sell more than 10 units a month. The main reason is to engage in too much solar energy, a family, a variety of solar energy.
According to Cai Jinliang, San Lian Solar Store in the northern section of Hainan Road, Wuyang County, Luohe City, the entire business in the first half of the year is still OK. He has done both engineering and retail sales. On average, there are forty or fifty units a month for retail sales, including the following distributors and projects. Not doing well, the competition is too fierce, and sales are basically the same as last year.
According to Jiang Shuhong, Linuoruite Solar Power Store in Sanjiadian, Linyi County, Luohe County, the average monthly sales of more than 10 units is due to the fact that it is the rural market, which mainly depends on retail sales, and has no project, which is similar to last year's sales volume. In recent years, the light and busy seasons here have been inconspicuous, as long as new houses are built or married before they buy solar energy. Like his town, there are more than a dozen distributors. On the whole, the sales of branded products are all right. If you are brand-named, you will not be able to do so much. Like his sales force Norit solar energy for ten years, and do not go out to run, are introduced by old customers, because everyone has a relatively high degree of recognition of the product.
According to a salesperson at the Four Seasons Mukai Solar Energy Store at Wenming Road, Mengmiao Town, Weihe District, Caohe Township, it is possible to sell 50 to 60 units during this peak season and 20 to 30 during the low season. Overall, it is okay to see business. He sold a total of more than 300 units in the first half of this year. The market reshuffle this year is very powerful, and many no-name dealers are not able to operate. In the past, they had 20 or 30 dealers. At present, there are only a dozen of them, and they are all famous brand. Big brands also have bad business. He believes that even big brands mainly look at how the boss operates, and some are good and some are not good. His store overall looks a little better than the same period last year.
Luohe Four Seasons Mu Ge dealer Du introduced, this year's sales are good, brand products are increasingly recognized by customers, he is also more confident. Like the same 18 1.8-meter-long solar water heaters, no-name licenses cost 1,300 yuan and no one bought them, but he also sells 2,600 yuan in the same specifications. He also buys a lot of people, and customers are more assured that he has engaged in activities in one of the following counties. A miracle, sold 912 solar panels a day and collected 1.2 million yuan. At present, it is the market for branded products. The brands are basically beginning to withdraw.
According to the investigation of some dealers in Luohe, the solar market in Luohe has been developed for many years and the market is relatively mature. After nearly a year or two of reshuffle, the majority of small and medium-sized brand dealers are doing business in general, and a large part of the distributors are doing nothing. Ebb Tseng began to see gold, the remaining dealers are doing well, and most of them are branded products.
Feng Shengdong, general manager of Saint-Plaza Solar Energy, introduced that the country's home appliances to the countryside this Huimin policy, so that people really enjoy the best price to buy the best solar water heater products. Sacred Solar's subsidy for home appliances to the countryside 13%, and introduced a direct supplement to 7% of this policy, so that it will benefit ordinary people. In the first half of this year, in the highly competitive solar energy market, they sold nearly 15,000 solar units and sold more than 20 million yuan. At the same time, the project market development is also a success story. It has successfully won the tender and implementation of 15 tons of hot water projects in the China Railway Tunnel, 16 tons of hot water projects in Shangjie Experimental Primary School in Zhengzhou City, and 800 hot water projects in Hexi Jinxiu Jiangnan.
Zhu Jinxiang, general manager of Haining Europe Electric Co., Ltd. introduced that although their company is registered in Haining, the sales area has always been dominated by Henan. He believes that the first half of 2011 in Henan solar market competition is relatively fierce, the market began to reduce the number of counterfeit solar products, which is the result of the market survival of the fittest. In the first half of the year, European solar energy made rapid progress in the Henan market. Sales volume increased by about 20% over the same period of last year. One of the main reasons is that the European side of the solar energy is a registered trademark, regular brand; Second, the product quality is better, the European side of the solar energy to ensure 6 cm insulation layer, 1.5 bracket, which is still more prominent in the general brand.
In the face of this year's market situation, some local companies are actively developing new products to respond. Henan Xuji Solar Power Co., Ltd. has newly developed a solar energy product that can accommodate more than 20 people bathing and can bathe hundreds of people each day. The product is a combination of solar energy and waste heat recovery systems, air energy and heating systems. It can be used for bathing all day regardless of whether it is sunny or cloudy or whether it is winter or summer. After the introduction of similar products, market sales are generally optimistic.
Through investigation, it was found that Henan solar energy market has such characteristics in the first half of the year. First, sales of big brands can basically be achieved, and the momentum is good. Second, sales of small and medium-sized brands are poor, and some have already begun to switch; third, local companies do regional markets. Due to the importance of product quality, the company has also achieved good results in the first half of the year. Fourth, there are many solar dealers changing careers.
Zhengzhou: Brand product sales are optimistic about Zhengzhou solar market The most famous is the Shilihe solar energy market, where most of the solar energy distributors, general distributors, factory offices and OEM companies are gathered. Through understanding, we found that the business in the first half of this year was not very good. Most dealers reported that business was not well done in the first half of the year, and everyone was barely maintaining it. Only a few brands sold well. A local industry analyst analyzed that the main reason is that the market is basically second and third tier brands, and some are still brand-name products. Over the past few years, as the industry is in the process of development, these brand names have sold well. In some years, they sold 4,000 units and made a lot of money. However, in the last year or two, because of the increased consumer awareness of solar energy, the sales of these non-brand products have become worse and worse. At the same time, sales of big brands, regional brands that value quality and after-sales services are starting to get better.
Zheng Bing solar distributor Tian Bing said that sales remained stable in the first half of the year and new customers also increased, mainly because sales channels sank. The sales situation in the first half of this year was not carefully estimated and it is estimated that it will have sold more than 20% over the same period of last year. In fact, there is basically no difference in solar energy products. The key is the operation of people. He is confident to say that since 2006, his customers have not lost, which is the capital. He and his clients are friends and family. They are buying and selling relationships but they need to be friends. Do not sell like ducks, but instead ask them to actively think of ways to sell. To be an empathetic thinker, once to call you a township dealer into 30 solar energy, you will enter it? If you do not go out in the short term, what will be the result?
Four Seasons giant solar Henan office, a sales staff, the first half of their business do not look very good, mainly because they are agents of other people's products, the price has no advantage, while the market is too fierce competition.
She explained that if it is produced by oneself, the business can still, because the price has advantages.
Another dealer disclosed that the situation of polarization in the Zhengzhou solar market is expected to become more serious in the future. In the past, there were large quantities of brand-name products and second and third-tier products that were sold out, but the quality was generally inadequate, and the after-sales problems began slowly. After so many post-sales, the drag will drag on these dealers. If they are responsible for the end, then the manpower and financial resources that the distributors need to invest may absorb that profit. If you do not care about these problems, most dealers will choose to disappear this way. For high-level after-sales costs, manufacturers do not give credit, dealers are not willing to embarrassment, the current market competition is fierce, can only be so. In contrast, those branded products, through a wide range of advertisements and promotions, eventually dominate the market after gradually occupying the market.
Zheng Zhen Solar, general manager of Jiang Zhenhai introduced that in the first half of this year, Zheng Da Solar's sales increased by about 30% compared with the same period last year, and sold 35,000 units, but profits have declined. General Jiang introduced that Henan, as China's largest solar water heater market, has seen fierce competition. It has been very difficult for Zheng to grow in such a fierce market this year. At present, the solar thermal utilization industry has already reached the era where the leftovers are king. This can be seen from the number of dealers, about half of Henan's dealers have changed or closed this year. Although this is the normal law of market development, it also shows that the shuffle has reached a certain level. There are several reasons why Zhengda Solar has achieved growth.
First, the accumulation of pre-word-of-mouth, Zhengda Solar has always been focusing on quality and service and has been recognized by local customers;
Second, Zhengda Solar has always insisted on high-quality parity for a long time, and prices and services are closer to the people.
The third is to insist on the use of high-quality industrial accessories, and cooperation with the industry's first-line supporting business partners to ensure product quality.
Jiang also said that in addition, it is necessary to strengthen customer training. Zhengda's products have many selling points, and high-quality, low-cost and good services are the next steps for development. This year, many solar energy distributors attributed poor sales to high prices and bad sales. The actual situation was that they encountered many problems after selling low-priced products. The brand is not well-known, the price is too low and the quality cannot be guaranteed, the product has no selling point, and the manufacturers will not solve the problem after the problem occurs.
Jiang always said that these problems ultimately caused them to lose the trust of their customers and eventually lost the market. Zhengda Solar did not solve the problem of quality of a customer in the past few years, and always insisted that quality service is the basis. Jiang always thinks that there is a certain degree of difficulty in this task, and the key must be willing to pay. It can insist that it will eventually win the big market. Henan Grand Four Seasons Mu Song, Sun Rain, San Le sales this year are also good. At the end of October this year, after the completion of the Zhengdaxin Plant, it plans to increase production, hit the market with high quality and low price, and occupy a larger market share. Jiang believes that the market prospects of solar water heaters are unquestionable. The market is huge. This is no doubt. The key is who can take up more. The development of the solar thermal utilization industry was a bit overheated in the past few years. Now it is time to cool down. If it is still impossible to maintain the pace of development in previous years, it is not normal. This year, the sales of big brands and regional brands in Henan are relatively good, but not all of them are. Every brand has a good sales place and there are also poor sales.
Shangqiu: limited market space Li Weidong, Sangxia Solar Store, Tienan Road, Dongcheng District, Shangqiu City, Shangqiu City, introduced that there are about 20 dealers in Dongcheng District, Yongcheng City. The overall feeling is that the business of these brand agents is still acceptable, with an average of one. Monthly sales of 50 to 60 units, mainly by retail and wholesale, there are some distributors below, this number is basically the same as last year. The project also did, but the engineering market did not do well. The main reason was that the real estate development was not very good here, and there were not many new hotels or hotels. He learned that there aren't many local dealers who change jobs and close down, and everyone is doing it.
Hu Jinzhong, Huangming Solar Energy Store, Shuikou Road, Qixian County, Shangqiu City, introduced that only a few major brands such as Huang Ming, Linuo Reite, Four Seasons Mu Ge, Sun Rain, and San Le are active this year.
The business in the first half of the year is also OK. More than 100 units are sold in one month.
Yang Jing, manager of Jingpu Solar Energy Store, Shangyang County, Shangqiu City, said that the business is not very good. There are too many people who make solar energy, and the market is too chaotic. There are more than a dozen brands of light home appliances.
Ma Shun Manager of Dong Tianpu Solar Shop in the south section of Jianshe Road, Xiaring County, Shangqiu City, said that this year's business is not good. There are forty to fifty solar energy companies in one county. Nothing else will do. Another reason is that the market here is a bit saturated, and the other is that the local community also engages in new rural construction. Individuals are not allowed to build new houses. They are all covered in a unified way, but they do not have a timetable. In the first half of the year, there were more than a dozen small and medium-sized brand dealers in the local area who switched from solar power. He concurrently runs plumbing sanitary products and business can be maintained.
Shanghai Road, Shengli County, Shangqiu County, 100 meters west of Haikou Bureau, Yang Haitao, manager of Haier solar energy dealer, said that his business is generally not good or bad, and he sold more than 10 units a month. There are thirty to forty solar energy companies in the local area, which are basically popular now. Here, the Four Seasons Mu Song and the Sun Rain sell the best, the Four Seasons Mu Song was done early, and the brand also went out. Others are also common. There are fewer unlicensed counters in the county. There are basically no, no-name brands are sold in townships, and there are not many local dealers.
Luohe: Since the market entered mature stage, due to the large population, the solar energy market is very prosperous. Most high-end brand products in China are sold here. Especially in previous years, almost all dealers engaging in solar energy have earned money, but nearly one In the second year, some dealers switched to quits, leaving behind a few big brands and well-established distributors.
According to a clerk at the Beideleite Solar Store on the Taihang Mountain Road in Luohe River, the business was average in the first half of this year. They mainly depended on retail sales. During peak season, they can sell more than 10 units a month. The main reason is to engage in too much solar energy, a family, a variety of solar energy.
According to Cai Jinliang, San Lian Solar Store in the northern section of Hainan Road, Wuyang County, Luohe City, the entire business in the first half of the year is still OK. He has done both engineering and retail sales. On average, there are forty or fifty units a month for retail sales, including the following distributors and projects. Not doing well, the competition is too fierce, and sales are basically the same as last year.
According to Jiang Shuhong, Linuoruite Solar Power Store in Sanjiadian, Linyi County, Luohe County, the average monthly sales of more than 10 units is due to the fact that it is the rural market, which mainly depends on retail sales, and has no project, which is similar to last year's sales volume. In recent years, the light and busy seasons here have been inconspicuous, as long as new houses are built or married before they buy solar energy. Like his town, there are more than a dozen distributors. On the whole, the sales of branded products are all right. If you are brand-named, you will not be able to do so much. Like his sales force Norit solar energy for ten years, and do not go out to run, are introduced by old customers, because everyone has a relatively high degree of recognition of the product.
According to a salesperson at the Four Seasons Mukai Solar Energy Store at Wenming Road, Mengmiao Town, Weihe District, Caohe Township, it is possible to sell 50 to 60 units during this peak season and 20 to 30 during the low season. Overall, it is okay to see business. He sold a total of more than 300 units in the first half of this year. The market reshuffle this year is very powerful, and many no-name dealers are not able to operate. In the past, they had 20 or 30 dealers. At present, there are only a dozen of them, and they are all famous brand. Big brands also have bad business. He believes that even big brands mainly look at how the boss operates, and some are good and some are not good. His store overall looks a little better than the same period last year.
Luohe Four Seasons Mu Ge dealer Du introduced, this year's sales are good, brand products are increasingly recognized by customers, he is also more confident. Like the same 18 1.8-meter-long solar water heaters, no-name licenses cost 1,300 yuan and no one bought them, but he also sells 2,600 yuan in the same specifications. He also buys a lot of people, and customers are more assured that he has engaged in activities in one of the following counties. A miracle, sold 912 solar panels a day and collected 1.2 million yuan. At present, it is the market for branded products. The brands are basically beginning to withdraw.
According to the investigation of some dealers in Luohe, the solar market in Luohe has been developed for many years and the market is relatively mature. After nearly a year or two of reshuffle, the majority of small and medium-sized brand dealers are doing business in general, and a large part of the distributors are doing nothing. Ebb Tseng began to see gold, the remaining dealers are doing well, and most of them are branded products.
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