No. 1: Keylock (belonging to the first Gil) Brand expert comment: The key to Keylock's ranking is that it is the intellectual resource of the most high-tech products in the United States, and has become synonymous with high-end fingerprint locks in the United States; "Lock" as the brand mission, through technology innovation to provide users with the best quality products, is naturally the most brand-name brand in the fingerprint lock industry.
No. 2: Adel (belong to Adil) Brand expert comment: Adel is positioned as a “door lock expertâ€, and now transitions to “fingerprint lock expertâ€, adding a strong propaganda campaign, Adel has achieved good development momentum. However, in order to build an industrial chain, the product line will continue to expand, which will affect the development of brand value for a long time. What Adel needs to do is shrink the product line, focusing on the brand's strengths.
No. 3: Irevo (belonging to eBaoTech) Brand expert comment: Irevo mainly uses Korean institutions to shape its brand image and promotes Korean digital locks to users and conveys the concept of safety and technology products.
No. 4: Ksmak (belonging to the gold finger code) Brand expert comment: Ksmak is very good at exploiting the concept of “Olympic fingerprint lock fingerprint lock supplierâ€, “fingerprint lock top ten products, fingerprint lock top ten fingerprint lock card†and other concepts to open up the market However, the brand positioning is not clear, and it is necessary to examine the space for brand growth, otherwise it will affect the long-term development of the brand.
No. 5: Mul-T-Lock (belonging to Die Di Le) Brand expert comment: Mul-T-Lock emphasizes the combination of modern fingerprint technology and modern mechanical technology to create a new high anti-theft performance product, with security anti-theft as positioning concept.
No. 6: Probuck (part of Probuck) Brand expert comment: Probuck is undoubtedly a newcomer to stand out. With the rapid development of the concept of the Olympic "Bird's Nest" and "World University Games", the next step is to make a good brand strategy. If there is no strategic plan for brand development, there will be bottlenecks in brand growth.
No. 7: Archie (belonging to Yajie) Brand expert comment: Archie develops with hardware channels, vigorously promotes the concept of “smart and secure†and hopes to use technology to lock the future. Archie needs to be detached from the understanding of Yajie Hardware. The promotion needs to be single, or it will affect Archie's development as a fingerprint lock brand.
No. 8: Level (belonging to Li Wei) Brand expert comment: Level As an advocate of the concept of smart door lock, it caters to the development trend of intelligent home. Unfortunately, the concept of "smart" is generalized, and it is easy to become a fleeting trend. Fashion, Level is in urgent need of repositioning.
No. 9: Ezon (belonging to Samsung) Brand expert comment: Ezon relies on Samsung's brand influence to get a certain amount of sales in the short term. However, in the long run, Ezon's “wall-to-wall†strategy will dilute to Samsung's brand value as an electronic product, which will affect Ezon's survival in the fingerprint lock camp.
No. 10: Upaik (belonged to Parker) Brand expert comment: Upaik, as the leader of the car fingerprint identification system, aims to build the first brand of automotive electronic fingerprint locks from the market, to "point the way, use its wonderful" In-depth analysis of the fingerprint market, leading the way into a new field. In a short time, it became one of the top ten brands of fingerprint locks. The development space is considerable, and it is expected to rise again! (Source: 168 door locks)
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