Integrated ceiling business needs to be prescribed

Is it difficult to integrate the ceiling market this year? If the answer is yes, then you need to look for a corporate “short board”. In many people's view, the integrated ceiling is an industry with a very low barrier to entry, and simple aluminum buckles are used to make up the electrical appliances. However, to survive in a low-competitive industry is art, relying not only on corporate strength but also good at making up for the company's "shortcomings" of good quality.

Which is your company's short board?

The “short board effect” determines the height of the water in the barrel with the shortest board. Under the increasingly fierce competition in the integrated ceiling, the company’s “short board” determines the development of the company. HC integrated ceiling net editor visited many ceiling companies, found that business operations are in good condition, and the company's own short board has a close relationship. The author summarizes the following common short boards:

Product design: Good products are the cornerstone of the market. Many product design concepts of integrated ceilings have been transformed. For example, 3D ceilings, three-dimensional ceilings, and multiple ceilings have been developed from the original single-panel ceiling. The 2012 new product launch of Mach was a masterpiece of outstanding new products, resulting in its new models becoming the main models in the ceiling shops of Wangdian Wangwang Road. In terms of design style, some integrated ceiling companies pay more attention to the design of the overall style of ceilings and reduce the chances of plagiarism. Many companies on the product line have also extended the use of ceilings from the kitchen to the living room, dining room and bedroom. Waiting for space, such as Time 1+1, was the earliest company that advocated the concept of "all-house ceilings."

Integrated ceiling companies should identify the company’s product positioning and develop products with prominent thematic styles and fashionable styles. The "empty gloves" combination product model is becoming more and more difficult in the present, and the product concept that sets the length of each individual has the risk of becoming "unlike".

Quality Supervision: Beautiful products need superb quality control. Do not let new products die out in inferior bad names. Recent holiday promotions have brought considerable benefits to integrated ceiling companies, while complaints about integrated ceilings have also increased. The recent "Yuba Leakage" incident awakened the manufacturers, electrical appliances must go through high-voltage electric shock before leaving the factory, enterprises should be responsible for the brand but also responsible for the lives of consumers. All companies should establish a good quality supervision mechanism to ensure product quality, safety and reliability.

Staff management: whether it will be difficult to find one, whether it feels more difficult to manage? This is a common problem faced by integrated ceiling companies, HC integrated ceiling management personnel model for all companies to learn from. Each employee of HC Integrated Ceiling-Ceiling Network has its own networked working database, and the staff needs to reflect the working conditions of the day in the working library every day, such as contacting the customer's phone number, address, contact person, contact information, etc. The employee's work report was approved and the employees were left with problems in the work library. As a result, not only did employees understand the daily work situation of the employees, but they also left all the customer's interview records for employees hired in the future. An effective management mechanism can retain talents and blindly pay high attention to digging people's corners. It is better to think about how to manage and use existing employees. Do not let the company lose talent.

Terminal Management: The terminal management includes a number of contents such as dealer management and store image management. Regardless of the management contents, the unified purpose is to make the dealers profitable to make the company profitable. Therefore, the company should give full play to the role of business personnel in the development of channels. At the same time, it is necessary to continuously improve the quality of business personnel, allow salesmen to closely follow customers, provide effective solutions to problems for customers, reflect the market’s latest developments to the company, and help dealers profitably. In simple terms, the development of a franchisee by business personnel is only the beginning, and effective service in the latter part is the key. Enrolling franchisees who have no follow-up followers is equivalent to buying a merchant with integrated ceilings and no installation services. Imagine if you would buy such ceilings as a consumer.

Investment policy: Investment policies are related to the positioning of companies. For example, high-end products require more substantial dealers with stronger financial strength, and the requirements on the area of ​​stores are even higher.

Enterprises should combine their own requirements when investing, and strictly control each dealer. Although the investment policy that is not rejected by the sponsors increases the efficiency of investment promotion, the hidden problems will be exposed in the future sales process. Not everyone is our customer, nor is it necessary for us to do business in every business. We must have a calm attitude and recruit quality dealers to make the market better and better.

The era of eating crabs alone has passed since the birth of the “integrated ceiling” industry, but it has only been seven years. At present, there are about 3,000 small and large manufacturers of integrated ceilings. The companies that have swarmed into the market are not big markets. They only eat crabs. The time is no longer there. In order to occupy and expand the market share, latecomers who have flocked are not hesitating to use “price wars” to win over consumers and dealers. As the saying goes, "after the wave pushes forward," the former wave does not want to die on the beach can only bite the bullet and take action. From the perspective of sales this year, many integrated ceiling companies are incapable of dealing with more and more competition. The market has a very distinct two-level differentiation: Business orders are too late to catch up, and businesses are poor. capital. The same is true for operating a brand, which is a manifestation of the “short board effect”.