China's Tungsten Electrode Industry: An Interview with Chairman Yu Aifang

In the total noble and not arrogant, mature, but also hides a child's innocence, humble, natural, optimistic. As we all know, most of the walkers in the tungsten and molybdenum industry are men and women, and what makes the total “tungsten molybdenum business” more and more interesting?

As the saying goes: “The tea can be cultivated and cultivated, and the tea tastes like life.” One of the total tastes is to make tea and tea. In her spacious and bright office, people’s eyesight is about 4 meters long. The southern redwood coffee table, next to the small table, has tea ceremony and tea set. He always tediously brewed tea and enjoyed it. Tieguanyin and Pu'er tea are all she likes to drink. She always says that the tea depends on its color, shape and smell, and she readily picks up a book about studying tea. Life is like tea, and only the heart can taste.

In addition to tea and tea, Yu also likes collecting stamps, raising flowers, and reading books. The philosopher Bacon said: “Reading history makes people wise and reading poetry makes people smart.” On the total shelf, you can see books that most entrepreneurs have: economic philosophy, management books, world famous books, etc., but there are two This book is what most male entrepreneurs do not have in this industry: “** Charming Women” and “History Turns in front of Women”.

Product business life ** Charm women, product success successful women. "There is nothing that you can do if you can find a solution," Yu said when she talked about her career, her words were very encouraging.

Before 2000, Yu had been doing auto parts for 10 years. Later, he was introduced by a friend and entered the world where most of the men were galloping—the tungsten and molybdenum industry. In general, he said that after slowly infiltrating, he found that tungsten and molybdenum industries have a place to do, and tungsten and molybdenum, a rare resource of the world, accounted for 70-80% of tungsten in China. She said: “A lot of businesses are competing to keep prices down, causing tungsten electrode market prices to be so confusing that it gives our country this advantageous resource to foreigners in a vain. All we have to do is protect the country’s advantages and rare resources. It will play a greater role, so that we can stand upright and China has the right to control the tungsten electrode industry." Faced with this situation, she resolutely chose this industry. For the general majoring in corporate management, this is also a good time to show off their talents. So he always brought in a group of young people full of passion for starting a business and established a Shandong Dehua Huaye Tungsten & Molybdenum Material Co., Ltd. Chairman.

In the early stages of business development, Yu said that all cadres must perform workshop operations and experience life. They also personally operate the machines in the workshop to take the lead. When I was full of questions, Yu said with a smile: "These things are no problem with me. I like to challenge."

A passionate and intelligent leader leads a group of energetic teams. When talking about employees, Yu said: Employees are a kind of value. In the eyes and mind, a good workshop worker and a good salesperson are called "baby" in her name. On average, Huaye conducts a skill contest for three months and issues a certificate. Yu said: Although it is not a certificate issued by the state, it is a kind of respect and recognition for employees.

Tungsten resources are behind the advantages of durability and long life cycle. They also have some commercial value problems. Many dealers and dealers are not very optimistic about the tungsten industry and feel that the profits are relatively low, but they are always doing their best. Doing the tungsten business takes it as a responsibility and has full confidence in the tungsten and molybdenum industry. With the development of welding technology and welding equipment, the consumption of tungsten has also gradually increased, and the demand for tungsten products in various countries around the world is constantly increasing. In order to better bring Chinese local companies and local products to market, Huaye has registered the trademarks of Huaye in Brazil, India and Saudi Arabia over the same period. With the 2016 Olympic Games in Brazil, Huaye has begun to attack the Brazilian market.

Revitalize China's Tungsten Industry and Promote the Development of the Industry The business philosophy of Huaye is "Being scarce and valuable." General Manager Yu said: "At the present stage, the tungsten electrode industry is a mixed bag, and the level of product quality is not uniform. No company can take the initiative to stand out and lead the healthy development of the tungsten electrode industry. In recent years, the high-tech industry in China has risen rapidly. The quality requirements of individual enterprises for the quality of their products have also increased. With continuous improvement, the demand for high-precision tungsten electrodes is also gradually increasing.” Therefore, Huaye people follow the spirit of civilian struggle advocated by China Industry and spent two years visiting various markets across the country through market research and technology. The research and development of tungsten electrode “Huazhou No. 1” developed the “three-precision” standard: fine material selection, fine processing, and fine inspection to ensure the development of tungsten electrode market towards high precision.

Therefore, the “China Tungsten I” wealth creation summit was successfully held on July 30-31. It was stated that the main purpose of the meeting was to let Huaye’s dealers know that they would have a firm foothold in the tungsten electrode market. , we must do high-quality products, so that we can get better benefits from the tungsten electrode market, and it is also awakening companies with the same responsibility as Huaye, and China Development.

The work style advocated by Huaye is: Do it immediately, pay attention to detail, rely on the team, and seek innovation. This is also the reason for the success of Huaye, dare to innovate. Jiang said that "innovation is the soul of a nation and the inexhaustible motive force for the prosperity of the country." As the country's lifeblood, enterprises need the spirit of innovation. The so-called: Business is an endless idea. General said: A good business model can create a good brand. Indeed, this is a differentiated characteristic marketing era. From product to model, change is profitable.

Huaye covers an area of ​​26,000 square meters and employs more than 300 people. Since 2003, it has implemented a "globalization strategy." Its products are sold in more than 30 countries. Its sales volume is far ahead of China's tungsten electrode market, and its export volume accounts for total sales. 70%. Ten years of struggle has made Huaye the top three position in the tungsten electrode industry today. In the total also said that the next three years, China Industry is expected to go public!

Quality is the life of Huaye. Yu Zongru said that Huaye people continue to insist on doing so. Huaye people said with confidence: Who walks with you will determine your future! You may not have "Hui Gen", but you must "will talk", how far the idea is, and how far the road is!

Huaye people, with the "where there is argon arc welding, where there is Huaye brand tungsten electrode" vision, to "revitalize the Chinese tungsten industry, promote the development of the industry" as the mission, and strive to create a brilliant future!

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