Whole wood home improvement brand needs to keep pace with the times

 

Due to the shrinking market, increased costs, and fierce competition, the profit has become thinner, which has transformed whole-wood home improvement from a marketing concept to a business model, and then developed into an independent high-end home furnishing industry. Its original intention is to let dealers not lose orders, take all orders that can be received, and then find a way to produce, thereby increasing the added value of the product.

 

 

As consumers' minds become more open, their consumption levels increase, and they are exposed to more and more cultural influences. In the future, they will become more and more internationalized, and the whole-wood home improvement brand will also keep pace with the times, and even go smart. The direction of the home is close, and in a hidden design, the future experience of technology is cleverly attached to natural home products, which is gently conveyed to consumers and more personalized.

 

Blurred positioning without direction

 

At present, many wood furniture brands not only have similar material types, similar styles, and overlapping styles, but even market positioning is almost the same. Many companies like to strive to be all-round and well-versed in their development. They wish that every field from wall panels, suspended ceilings, window covers, stairs, doors and windows to cloakrooms, cabinets , wine cellars, etc. can show their strengths. Inadvertently, the essence of "proficient in everything" can easily become "different in all kinds", and the huge cost of customized products for whole wood may also bring down the enterprise.

 

The whole-wood home is a niche customized high-end product, and the enterprise's production capacity will not be too large. From the perspective of the company's current situation and market prospects, whole-wood home furnishing enterprises will be expected to be independent from the original field and become a brand-new industry, and existing enterprises will also be further differentiated and integrated, and develop in three directions: one is the successful integration Wooden home custom enterprise; second is the integrated woodware factory; third is to return to the professional production factory. Regardless of which direction it develops in, whole-wood homes are still one of the most promising marketing channels. Enterprises can develop the whole-wood homes under the premise of recognizing their own conditions in order to truly accept the market test and thus enjoy the new strategy. dividend.

 

The overall design is a big bottleneck

 

In fact, the biggest characteristic of the overall home that demonstrates personality, multi-functional design, and "depending on people" is personalized design. It should be designed according to the taste of consumers, the home environment, and the age, gender, and preferences of family members. Special functions, the functions of various home furnishing products complement each other until they fully meet the needs of the host, bringing maximum convenience to the host's home life.

 

At present, the difficulty of whole wood home lies in passively falling into the design bottleneck. Most of the regular manufacturers are not short of excellent single-product designers, but lack of people who have an overall grasp of interior space home improvement products. The production capacity of single products is not lacking, but lacks the ability to connect and integrate various finished products. The individual products may be good, but they may not be perfect when integrated together.

 

Brand is still a weakness

 

The purpose of consumers buying whole-wood home improvement is to make the home space decoration achieve the desired effect. What they buy is the use value of the product. The brand is a symbol that is easy to remember. Consumers' various feelings during use will naturally be tied to this symbol and form a memory. Only when it enters the memory of consumers will the brand have vitality.

 

At present, there are many well-known brands in the original professional field of enterprises who enter the whole wood home, but in cross-industry, most of them are "new army", and the brand recognition of end consumers is almost "zero". Therefore, to transform the advantages of the professional market into the overall brand advantages, companies also need to seriously "make up lessons."

 

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